Design Management Strategy of Design Companies—Connotation and Implementation
Haibin Zhang
Guilin University of Technology, Guilin, China
Abstract
With the rapid development of the times, the connotation and extension of design are constantly changing. How to achieve commercial success through effective design and management, and remain invincible in the fierce market competition is a major problem facing design companies. Combining the background and connotation of design management, this article explains the specific behaviors of modern design companies in implementing design management strategies to integrate various resources at all levels within the company, in a way to improve the development efficiency and competitiveness of the design company.
Categories: Art & Design Research
Mason Publish Group 